Integration of StarLadder and AXE won 2 prestigious awards - Dragons of Asia 2019!

The case of StarLadder and  AXE received two prestigious awards at the Dragons of Asia 2019 - prestigious awards for the very best in results-driven marketing communications by agencies and clients. The promotional integration of AXE into the Russian-language broadcast of FACEIT Major: London by StarLadder was honoured with two statues of dragons.


The Dragons of Asia 2019 awarded an esport case of Axe and StarLadder the Blue Dragon for the Best campaign in Russia in the category of  Best Brand Building/Awareness and the Black Dragon in the category of Best Entertainment. 

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About StarLadder

Founded in 2001, StarLadder, one of the global esports industry leaders, has been hosting proprietary international tournaments StarSeries and Invitational in CS:GO, Dota 2, PUBG and HearthStone. StarLadder is known for its high quality and innovation in handling event management, studio and video production, live streaming for global audiences and supporting its online platform for amateur, semi-pro and professional tournaments. For more information on StarLadder please visit

About AXE

AXE – the most popular masculine brand in the world, famous for its exclusive scents and amazing campaigns. Each scent of AXE – is a masterpiece, created with the participation of a legendary perfumer Ann Gottlieb.

About Dragons of Asia 2019

Since 2000, the PMAA Dragons of Asia have been recognising the very best in results-driven marketing communications by agencies and clients across all countries in APAC. This year the ceremony was in Kuala Lumpur, Malaysia.