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Privacy & Cookies Policy

effective May 15, 2018

    1. This Privacy and Cookie Policy ("Policy") explains how we use any personal information that you provide to us or we collect about you.

    2. We are Starladder Limited, Unit F, 11 Floor, CNT Tower, 338 Hennessy Road, Wan Chai, Hong Kong ("Starladder", "we", "our" and "us"). 

    3. Starladder provides the online platform for amateur, semi-pro and professional eSports tournaments.

    4. Our registered users (“members”) participate in tournaments, create teams, engage with other members, post and view relevant content. Content and data on some of our Services are viewable to non-members (“visitors”).

    5. This Policy applies to the following Internet sites (“Sites”): 

    6. We also have other domain names which link to the Internet sites listed above, in which case this Policy will apply to these Internet sites. Furthermore, we may add Internet sites which may not be listed, but which provide a link to this Policy and respect the terms within it.

    7. We collect and use as less of personal data that is needed. We may collect personal data as well as other information when you use the following services:

      • using our Sites,

      • creating and using an account on any of the Sites,

      • using of any of our other services or products (including support services),  which may be accessible via a third party platform, web application or social networking service (together the "ancillary services").

    8. In this Policy, we refer to the Sites, the account, and the ancillary services together as the "Services".

  1. 1. WHAT DATA WE COLLECT
     

    1. 1.1. Registration data

      1. To create an account you can choose direct registration or social network authentication. Depending on what is described below, third parties may provide registration and authentication services. In this case, we will be able to access some data, stored by these third-party services, for registration or identification purposes.

        • Direct registration (on auth.starladder.com)
          The user registers by filling out the registration form and providing the Personal Data directly to us. 
          Data collected: email address, username, and password.
          Place of processing: Germany.

        • Facebook Authentication (Facebook, Inc.)
          Facebook Authentication is a registration and authentication service provided by Facebook, Inc. and is connected to the Facebook social network.
          Personal Data collected: email and public profile info (as specified in the privacy policy of the service). Place of processing: US – Privacy Policy.

        • VK Client Authorization (VKontakte Ltd)
          VK Client Authorization is a registration and authentication service provided by VKontakte Ltd and is connected to the VK social network.
          Personal Data collected: email and public profile info (as specified in the privacy policy of the service). Place of processing: Russia – Privacy Policy

    2. 1.2. Account data

      1. You have choices about the information on your profile, such as your first & last name, birthday, country, city, gender, photo (avatar), team membership, links to social media, battle.net id, steam id, skype, etc.

      2. You do not have to provide additional information on your profile; however, if you want to use special services via our Sites (to enter competitions, to find teammates, etc.) obtaining of some personal data could become necessary. It is your choice whether to include sensitive information on your profile and to make that sensitive information public. Please do not post or add personal data to your profile that you would not want to be publicly available.

    3. 1.3. Tracking data

      1. As further described in chapter 4, we use cookies and similar technologies (e.g., web beacons, pixels, ad tags and device identifiers) for the collection and processing of Tracking Data on the Sites. You can control cookies through your browser settings and other tools.

      2. When you use the Services, we may collect and process the following "Tracking Data":

        • Location information associated with your IP address when you visit our Sites or sign-in into your account.

        • Information relating to your use of our Services including, but not limited to, information about when and how you use the Services and data traffic and recordings of the parts of the screen you click on while using our Services (so-called "clickstreams").

        • Log files and statistics about actions taken in our Services.

      3. Technical information about any device that you use when you visit the Sites, including your Media Access Control (MAC), Unique Device Identifier (UDID) or equivalent device identifier, your IP address and the browser you are using.

    4. 1.4. Content data

      1. We may collect personal data from you when you provide, post or upload it to our Sites or services:

        • when you fill out a form (contact form, subscribe to newsletters, support request, bug report, respond to a survey, etc.),

        • information  you sent or post in any of the forums or chat,

        • data you provide to us when participating in tournaments and other events,

        • information relating to your profiles on social networking sites to allow integration with such social networking sites.

      2. You do not have to post or upload personal data; though if you do not, it may limit your ability to use our Sites or service.

      3. Our Services are dynamic, and we often introduce new features, which may require the collection of new information. If we collect materially different personal data or materially change how we use your data, we will notify you and may also modify this Privacy Policy.

  2. 2. HOW WE USE YOUR DATA

    1. 2.1. Registration

      1. To support your registered account, we require an email to:

        • keep you updated with any changes of this Policy or Terms of Use, by sending essential notifications to your email,

        • send password recovery to your email upon your request.

      2. We do not use your email in marketing or promotional newsletters until you subscribe to them yourself. Your email is retained as long as your account exists.

    2. 2.2. Provision of services

      1. We may collect and process Account Data, Tracking Data, and Content Data to provide you with the services that you request from us and to perform the respective Terms of Use accepted by you. Data collected for that purpose will only be kept as long as necessary to provide the requested Services and to comply with applicable laws.

      2. The Account data is optional - you do not have to provide additional information on your profile. However, if you want to use some special services via our website,  it will be necessary to add some data to your profile.

      3. For example, if you want to enter some tournament, competition or another kind of event, filling out your profile becomes necessary: we need to make sure that you meet the requirements of the tournament. Such requirements are specified in the rules of the tournament and published on the relevant site.

      4. Account Data is retained as long as your account exists.

    3. 2.3. Security and Investigations

      1. We use your data if we think it is necessary for security purposes or to investigate possible fraud or other violations of our Terms of Use or this Policy and attempts to harm our visitors or users.

    4. 2.4. Marketing and advertising

      1. We may promote our Services to you and others. We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined:

        • Data from advertising technologies on and off our Services, like web beacons, pixels, ad tags, cookies, and device identifiers,

        • Member-provided information (e.g., profile, contact information),

        • Data from your use of our Services (e.g., content you read, page visits, videos you watch, clicking on an ad, search history, feed, tournaments participation, etc.), including as described in Section 1.4.

      2. We do not share your personal data with any third-party advertisers or ad networks for their advertising except for (i) with your separate permission (e.g., lead generation form) or (ii) data already visible to any users of the Services (e.g. profile). However, if you view or click on an ad on or off our site, the ad provider will get a signal that someone visited the page that displayed the ad, and they may through the use of mechanisms such as cookies determine it is you. Advertising partners can associate personal data collected by the advertiser directly from you with our cookies and similar technologies. In such instances, we seek to contractually require such advertising partners to obtain your explicit, opt-in consent before doing so.

    5. 2.5. Developing Services and Research

      1. We use data to conduct research and development for the further development of our Services to provide you and others with a better, more intuitive and personalized experience, drive membership growth and engagement on our Services.

    6. 2.6. Customer Support

      1. We use the data (which can include your communications) to investigate, respond to and resolve complaints and Service issues (e.g., bugs).

    7. 2.7. Aggregate Insights

      1. We use your data to produce and share aggregated insights that do not identify you. For example, we may use your data to generate statistics about our members, their geographic and interests, to calculate ad impressions served or clicked on, etc.

  3. 3. HOW WE SHARE INFORMATION

    1. We will not share your personal data with anyone else unless in the following limited circumstances:

      • To the extent that we are required to do so by applicable law, by a governmental body or by a law enforcement agency, or for crime prevention purposes.

      • Where necessary to enforce the Terms of Use or the rules of the competitions you participate, to provide you with Services you request from us, to protect the safety of our users and third parties, to protect our rights and property and the rights and property of other users and third parties, or in other cases if we believe in good faith that disclosure is required by law.

      • We may disclose and allow access to information collected through our Services to facilitate the targeting, delivery, and measurement of advertising through and in connection with the Service: to facilitate the targeting, delivery, and measurement of online advertising on third-party services on our behalf; and otherwise to facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to our users.

      • Where necessary to provide you with Services you request from us, we may share your personal data with third parties who provide services to us, including to countries outside the European Economic Area.

    2. We may share anonymous information, i.e., information which does not directly or indirectly disclose your identity, and aggregated information (meaning information about groups and categories of users, including game statistics and behaviour, but which does not identify and that cannot reasonably be used to identify any individual user) with our advertising partners. We may also allow our advertisers to collect anonymous information and aggregated information within the Services and they may then share that information with us. Our advertisers may collect this information through the use of tracking technologies like cookies and web beacons. This enables our advertisers to develop and deliver targeted advertising in the Services and on the websites of third parties so that they can try to serve you with advertisements for products and services that are most likely to be of interest to you. Advertisers will also use this information to monitor, improve, or modify their operations.

  4. 4. COOKIES

    1. 4.1. What are Cookies?

      1. As described in Section 1.3 of our Privacy & Cookies Policy, we use cookies and other technologies to ensure everyone who uses our services has the best possible experience. Cookies also help us keep your account safe. By continuing to visit or use our services, you agree to the use of cookies and similar technologies for the purposes we describe in this policy.

      2. A cookie is a small file placed on your device that enables features and functionality. For example, cookies enable us to identify your device, secure your access to our sites generally, and even help us know if someone attempts to access your account from a different device. Cookies also help us serve relevant ads to you.

    2. 4.2. Why do we use cookies?

      1. Cookies can be used to recognize you when you visit our sites, remember your preferences, and give you a personalized experience that's in line with your settings. Cookies also make your interactions with our services faster and more secure. Additionally, cookies allow us to bring you advertising both on and off the Starladder sites and bring customized features to you through social media widget such as our "Share" button.

      2. Purposes

        Description

         Authentication

        We use cookies to verify your account and determine when you’re logged in so we can make it easier for you to access the Services and show you the appropriate experience and features.

        Security

        We use cookies to enable and support our security features and to help us detect malicious activity and violations of our Terms of Use.

        Preferences, features and services

        Cookies can help you fill out forms on Starladder sites more easily. Cookies can tell us what your preferences are (such as language preference, country location, or other online settings). They also provide you with customized content and experiences.

        Advertising

        We may use cookies to show you relevant advertising both on and off our sites. We may also use a cookie to learn whether someone who saw an ad later visited and took action (e.g., registered an account or made a purchase) on the advertiser's site. Similarly, our partners may use a cookie to determine whether we have shown an ad and how it performed, or provide us with information about how you interact with ads. We may also work with a partner to show you an ad on or off our services, such as after you have visited a partner's site or application.

        Performance, Analytics, and Research

        Cookies help us learn how well our services perform in different locations. We also use cookies to understand, improve, and research products, features, and services, including when you access our services from other websites, applications, or devices such as your work computer or your mobile device.

    3. 4.3. Third-party cookies we may use

      1. We may use the services listed below to monitor and analyze web traffic, for ads targeting and can be used to keep track of users behavior.

      2. Google AdWords conversion tracking (Google Inc.)
        Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on the Sites.
        Personal Data collected: Cookies and Usage Data. Place of processing: US – Privacy Policy

      3. Google Analytics with anonymized IP (Google Inc.)
        Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of the Sites, to prepare reports on its activities and share them with other Google services.
        Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
        This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
        Personal Data collected: Cookies and Usage Data. Place of processing: US – Privacy PolicyOpt Out

      4. Twitter Ads conversion tracking (Twitter, Inc.)
        Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on the Sites.
        Personal Data collected: Cookies and Usage Data. Place of processing: US – Privacy Policy

      5. Facebook Ads conversion tracking (Facebook, Inc.)
        Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed the Sites.
        Personal Data collected: Cookies and Usage Data. Place of processing: US – Privacy Policy

      6. Display Advertising extension for Google Analytics (Google Inc.)
        Google Analytics on the Sites might use Google's Interest-based advertising, 3rd-party audience data, and information from the DoubleClick Cookie to extend analytics with demographics, interests, and ads interaction data.
        Personal Data collected: Cookies and Usage Data. Place of processing: US – Privacy PolicyOpt Out

      7. Yandex Metrica (YANDEX, LLC)
        Yandex Metrica is an analytics and heat mapping service provided by YANDEX, LLC. Yandex Metrica can be used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are.
        Personal Data collected: Cookies and Usage Data. Place of processing: Russia – Privacy Policy

      8. User ID extension for Google Analytics (Google Inc.)
        Google Analytics on the Sites makes use of a feature called User ID. This setup allows for more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
        The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by the Sites.
        The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.
        Personal Data collected: Cookies. Place of processing: US – Privacy PolicyOpt Out

    4. 4.4. Cookies settings

      1. If you wish to refuse the use of cookies by us or by third parties, you can change your browser settings to reject cookies. As the means by which you can do this varies from browser to browser, please visit your web browser's "Help" menu for further details. Please note that, should you choose to refuse the use of cookies by us, this might impair some of the functionality of the Sites and the Services.

      2. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org or www.aboutcookies.org.

  5. 5. MINORS & PARENTAL CONTROL

    1. We recognise that we have a special obligation to protect personal information obtained from minors. We will not knowingly collect personal information from any minors, or process such information, without parental consent. For the purpose of this Policy, a minor means any individual who is under the age of 18 (or the minimum legal age to consent to the collection and processing of personal information where this is different under applicable law).

    2. All users who are minors in the jurisdiction in which they reside must have the permission of, and be directly supervised by, their parent or guardian to use the Services. If you are a minor, you must have your parent or guardian read and agree to this Policy prior to you using the Services.

    3. By signing up for an Account, you represent and warrant that you are a "natural person" who is over the age of eighteen (18) or whose legal guardian has accepted and agreed to these Privacy & Cookies Policy.

  6. 6. YOUR RIGHTS
     

    1. 6.1. Data retention

      1. We retain your personal data while your account is in existence or as needed to provide you Services. This includes data you or others provided to us and data generated or inferred from your use of our Services.

    2. 6.2. Rights to Access and Control Your Personal Data

      1. For personal data that we have about you:

        • Delete Data: You can ask us to erase or delete all or some of your personal data (e.g., if it is no longer necessary to provide Services to you).

        • Change or Correct Data: You can edit some of your personal data through your account. You can also ask us to change, update or fix your data in certain cases, particularly if it’s inaccurate.

        • Object to, or Limit or Restrict, Use of Data: You can ask us to stop using all or some of your personal data (e.g., if we have no legal right to keep using it) or to limit our use of it (e.g., if your personal data is inaccurate or unlawfully held).

        • Right to Access and/or Take Your Data: You can ask us for a copy of your personal data and can ask for a copy of personal data you provided in the machine-readable form.

      2. If you wish to exercise any of these rights, then please contact us at [email protected].

  7. 7. OTHER IMPORTANT INFORMATION
     

    1. 7.1. Security

      1. Privacy and data protection of our visitors & members are of a particularly high priority for the management of the Starladder.

      2. Any information stored on Starladder platform is treated as confidential. All information is stored securely and is accessed by authorized personnel only. Starladder has implemented numerous technical and organizational measures to ensure the complete protection of personal data processed through our Services.

    2. 7.2. Third party sites

      1. The Services may contain links to other websites operated and services provided by third parties, including those retailers you enter into a transaction with. Please note that this Policy applies only to the personal information that we collect through the Services and we cannot be responsible for personal information that third parties may collect, store and use through their websites or their services. You should always read the privacy policy of each website you visit carefully.

    3. 7.3. Contact Information

      1. If you have any questions or comments about this Policy, please contact us at [email protected].

    4. 7.4. The language of the Policy

      1. Where Starladder has provided you with a translation of the English language version of the Policy, then you agree that the translation is provided for your convenience only and that the English language versions of the Policy will govern your relationship with Starladder.

      2. If there is any contradiction between what the English language version of the Policy says and what a translation says, then the English language version shall take precedence

    5. 7.5. Changes to this Policy

      1. We may change this Policy from time to time for various reasons such as changes to reflect in law and regulation, changes in industry practices and technological developments. In case you have a registered Account, you will be notified of any changes of this Policy via e-mail to the e-mail address related to your Account. The latest version of this Policy will always be available on the Sites. Any new version of this Policy shall take effect (i) immediately upon the date of your receipt of the notification e-mail where the changes to this Policy relate to non-material changes which do not reduce your rights; or (ii) no less than thirty (30) days after your receipt of the notification e-mail where the changes to this Policy potentially reduce your rights; or (iii) in case you do not have a registered Account, the moment they are uploaded to our Services.